WORK DETAILS
Rekan — Collaborative Product Management Landing Page

Overview
Rekan tackles a familiar pain point for cross-functional product teams: the friction of design-to-development handoff, feedback scattered across disconnected tools, and roadmaps that only reveal delays after they've already happened. With a genuinely broad, multi-feature platform to represent, the challenge for this landing page was making that breadth feel coherent rather than overwhelming.
Rather than describing features in the abstract, the page leads with the product itself — a live kanban board mid-sprint, a collaborative code review session with real-time cursor annotations from multiple team members, and an AI-assisted roadmap that flags a scheduling bottleneck with a confidence score before it derails a sprint. That show-don't-tell approach carries into the feature sections, which are organized around specific workflows — real-time collaboration, fast Figma-to-code handover, instant in-context feedback, visual sprint planning — instead of a generic capability list.
A dark, metrics-driven closing section then reframes the pitch for decision-makers: 95% faster deployment frequency, $4.2M+ in estimated operational savings, and a 4.9/5 rating from 2,000+ product leaders turn individual-contributor features into an executive-level ROI case, backed by recognizable enterprise logos.
Full Preview
The real challenge with Rekan was restraint — resisting the urge to list every feature the platform offers. Letting real product screens, like an active roadmap catching a bottleneck in real time, carry the story kept the page feeling like a genuine product rather than a marketing wishlist.
It's a good example of how specificity — one live workflow shown clearly — builds more trust than a dozen feature icons ever could.
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